Our work
Mirage podcast website and fundraising campaign
A new podcast telling the story of the water crisis facing the Colorado River through a 1,500 mile rafting and reporting adventure. By award-winning audio journalists Abigail Keel and Ash Sanders (The New Yorker Best Podcasts 2020, The Atlantic Best Podcasts 2020, RadioLab, WitnessDocs from Stitcher, Wirecutter)
Services: website UX/UI design, brand identity, social media and email marketing, fundraising strategy, video editing, and producing services.
Impact: Raised $30k in 30 days to cover all reporting costs.
Childhood Delusions Film Festival
Creator, Festival Co-Director: Curtis Whitear
Festival Co-Director: Joe Soonthornsawad
New York City’s premier film festival for adults to showcase films and videos they made when they were children. Featured in The New Yorker and Screen Slate.
Services: website UX/UI design, social media/email marketing, assistant editing, event production, eCommerce management
Impact: grew attendance from 85 to 220 people
ZDR LLC
New York City-based construction management and consulting firm, providing solutions for residential, corporate, and hospitality clients throughout Manhattan, Brooklyn, and Long Island.
Services: website UI/UX design, brand identity and strategy
Ditalia.com
Ditalia Fine Italian Imports had strong holiday sales, and was working to grow sales throughout the year. I developed a new marketing and UX strategy that led Ditalia.com to increase revenue 18% in one year.
Role: Marketing Director
Result: 18% increase in revenue YoY
Generative AI in E-Commerce
Where do Generative AI features add value for eCommerce shoppers? What do users want from AI experiences? I asked 10 people to usability test 3 new generative AI products in e-commerce and interviewed them about AI experiences. I uncovered key user pain-points with gen AI products, leading me to develop 4 AI Best Practices for Product + UX teams.